program content

(1) Overview of the digital marketing landscape
(2) Setting goals and objectives for your digital marketing

(1). Planning and creating a website
(2). Best practices for website design and user experience

(1). Setting up and managing social media accounts
(2).Creating and distributing content on social media

(1). Email Marketing Building and managing email lists
(2). Creating and sending effective email campaigns

(1). Setting up and managing PPC campaigns
(2). Measuring and optimizing PPC performance

(1).Understanding key metrics and measurements
(2).Setting up and using analytics tools

(1). Putting it all together: create a digital marketing plan
(2).Measuring and analyzing your digital marketing efforts

(1). Gaining insight into the functioning of search engines

(2) Search Engine Optimization (SEO)